Yugen Agency Launches ‘Bloom’ to Help Early-Stage Climate Startups Raise with Confidence

For many early-stage climate startups, the challenge isn’t building the tech but explaining it.

Founders are solving some of the planet’s biggest problems. From removing carbon from the air to building clean energy solutions. But even with strong science behind them, a lot of these startups struggle to attract funding. Why? Because it is hard to stand out, look credible and tell a clear and confident story when the work is complex and the resources are limited.

That is where Yugen Bloom comes in. A new design sprint launched by Yugen Agency. Yugen is a design and strategy agency that works with climate-focused startups.

What is Bloom

Bloom is a six week startup branding package designed by Yugen Agency, which helps early-stage climate startups get ready for investment. It is not an accelerator or a coaching program. It is a hands-on package built to help founders tell their story clearly, build a strong brand and present their technology with confidence.

The goal is to give early startups the kind of polish and clarity usually seen in more established businesses, even if they are just pre-seed.

Here is what Bloom includes

Positioning strategy:  This helps founders explain who they are, what they do and why it matters.

Brand identity: A professional visual identity that matches the mission.

Website: A high converting and well-designed website that shares the startup’s story.

Pitch deck:  A clean and focused deck made for early fundraising.

Social media kit: Branded materials to help build awareness from the start.

The package focuses on what founders need most in the early days. Clear communication, investor confidence and solid branding.

Why this matters – Yugen Bloom as A Bridge

Climate tech is growing. But raising money for early ideas can be hard. Many founders come from science or engineering backgrounds. They know how to build good products but often find it hard to explain their value in a way that investors understand quickly.

Also, many climate ideas take longer to develop. They do not always fit into the short timelines that some investors prefer.

Bloom helps bridge that gap. It turns technical ideas into stories people can understand and rally behind.

Example of Bloom in action – Yugen’s work with Airhive

One of Yugen’s flagship projects was with Airhive. It is a startup working on direct air capture (DAC). This means they are removing carbon from the atmosphere using a special mineral process.

When Airhive first came to Yugen, they had strong science but were struggling to explain their value. Yugen helped them tell their story more clearly, made their materials easier to understand and helped shape their pitch.

As a result, Airhive became a finalist in the one hundred million dollar XPRIZE Carbon Removal Prize. This put them among the top direct air capture companies in the world. They are now preparing to raise their Series A funding round.

The same kind of support given to Airhive is what Bloom offers to other early-stage startups.

Why Bloom Matters Now – The Urgency of Climate Solution

The climate crisis is getting worse. Each new IPCC report brings more alarming news. Even though more people and investors care about climate solutions, time is running out.

Many great ideas are out there. But if they cannot get support in the early years, they may never grow. Bloom was built to help during that early window. It gives founders a better chance to get noticed and move forward.

What is next for Bloom

The first Bloom cohort starts this summer. Yugen is keeping it small on purpose so that each founder gets close and personal support.

In the future, Yugen plans to add new tracks for food-tech startups, energy storage projects and AI/Robotics. Because climate solutions must reflect the diversity of the planet.

The bottom line

Bloom is not a promise of easy wins. It does not guarantee funding. But it gives early-stage climate founders the structure and support to look professional, tell their story and take real steps toward growth.

For founders who are building bold solutions and need help being seen, Bloom offers a place to start. 

(See more about Bloom Here: https://www.yugenagency.co/bloom-startup-branding-package)